Conclusions

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*Alan Cooper, The Inmates are Running the Asylum, Macmillan (1999)

• The Internet is reducing the cognitive friction* that has traditionally kept people from using sophisticated information technology applications.

• e-Optimization will play an increasing role in business-to-consumer Internet decision applications.

• What are the new application and technology concepts and requirements we need for high performance, scalable, extendable e-Optimization applications?

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